Marketing Manuals

Why do so many companies treat potential users so much better than existing users? You think thats false? So why do we have nice and colorful brochures while our user manuals look like a piece of paper no one will ever read?

Colorful Brochures

I know there are some topics where we are forced by law to place it on give places, like the warnings. But isn´t it possible to make your manual more like a brochure? Where your costumer looks something up when he have problems and don´t read fora on the internet. The first question you will hear if you talk about this topic with you boss will be: „How much does it cost?“

Yes it will cost some money, but there is a opportunity to make it really profitable for you and your company. By making your manual nicer and easier to unterstand, you will create a user with more skills. He will earn those skills by using and reading your manual. He will unterstand the product like never before and he will be able to solve problems with much less stress. Your costumer will be happier with the product and he will more and more become a fan of it. 

If you made it to this point, you are a part of the team that will win. Because passionate fans of your product will evangelize our product or service far more credibly and honestly than you can. They will sell the product for you just by talking about it in a good way. And they will talk about it in a good way.

New media, new opportunities. 

But to make you costumer feel like this about your product you may have to go some new ways. We live in a time where online is the new normal. Have you ever thought on not just give your costumer a nice print version of the manual, but offer them the possibility to discover your product through an app for example. You should be able to mix up the facts the costumer should learn together with some fun so your costumer really use the product manual.

There are already some companies trying first steps in this field. For example Audi offers their costumers the possibility to get informations about every function you can adjust from the drivers seat. You just scan the part where you want some informations about with the camera, an app will recognize which part is in front of you and will give you the informations you need. I know Audi is a big concern with a lot of money, but maybe we all are able to adopt something to our marketing plans and maybe be one of the first trying some new ways to sell the products and services.